Why BeLocal?

It’s a good question(s)! Why BeLocal? Why are we doing this and why did we choose the name BeLocal?
In answer to the first question see my video here. I’ve taken a huge dose of inspiration from Loic Le Meur for the style of his video blog (loic.tv) covering the launch of Seesmic & his other adventures - thanks Loic!

I hope to be able to use this blog, Seesmic and other platforms to really engage with our customers, partners, advertisers and other interested parties as we build BeLocal. By ensuring we continue to create open, meaningful conversations with them I’m hoping we can build a better product/service for us all.

In answer to the second question: simple - availability and accessibility. The domain was available and the name “BeLocal” hasn’t been used before in context to the goods & services we’re proposing to offer. We also felt that BeLocal was easy to say, easy to remember and does what it says on the tin - be local.